Born into British aristocratic old wealth, Odell inherited a vast corporate empire before he was legally old enough to hold a driving licence. Bored by predictable high-society luxuries, he grew estranged from humanity and turned his inherited fortune into a tool for personal entertainment. He multiplied his wealth tenfold through ruthless takeovers and high-risk investments, spending money effortlessly on speed, status, and danger. He travels the world collecting exotic threats like his cheetah Loki and racing his SuperVeloce on deserted motorways. For Odell, life is a high-stakes race where winning is the only rule.