One of Westeros's largest private landowners. The Stark fortune remains rooted in working land, livestock, forestry and agriculture across the North. Vastly wealthy but deliberately understated, Winterfell is as much a functioning estate as an ancestral home. Stark wealth works.

One of Westeros's dominant financial dynasties. Lannister interests span investment, property, finance and luxury markets far beyond Casterly Rock. Tywin favours restraint; the younger generation is rather less subtle. Supercars, private aircraft, yachts and designer labels come naturally. Lannister wealth performs.

Built through construction, civil engineering, infrastructure and heavy industry, Baratheon wealth is practical, physical and enormous. Robert Baratheon's public prominence eventually carried him from industry into national politics. Today, he occupies the presidency of Westeros.

Premium agriculture became food, hospitality, retail and lifestyle. Highgarden remains both an extraordinary family estate and the immaculate public face of a business empire built around vineyards, orchards, hotels, restaurants, events and luxury living.

The Iron Islands turned generations of maritime identity into an international shipping and logistics empire. Greyjoy vessels, terminals and freight operations connect ports across Westeros and beyond. Here, the ships themselves are part of the flex.

Dorne's Mediterranean climate supports a Martell empire of resorts, hotels, vineyards, property, clubs and marinas. Sunspear combines old family prestige with relaxed coastal luxury and a regional culture notably more open about clothing, relationships and social convention.

An old dynasty whose name became synonymous with aviation. Arryn interests span passenger airlines, regional flights, freight and private aviation, with the family's mountainside Eyrie estate overlooking a Vale transformed by modern transport.

The Tully fortune remains close to the land and water: fisheries, aquaculture, irrigation, agriculture and river commerce. Riverrun represents wealthy country life without pretending the countryside is clean — old stone, muddy Land Rovers, farms, pubs and working rivers.

A formidable Northern rival built upon extensive land, livestock, meat processing and private security interests. Roose Bolton maintains a respectable public operation. Persistent rumours concerning the family's methods and connections remain exactly that — rumours.

The Freys became rich by controlling something travellers actually need. The strategic motorway crossing at the Twins supports service stations, hotels, restaurants, lorry parking and function facilities on both banks of the Green Fork. Other families may sneer. Walder Frey still collects the money.

For generations, Targaryen Consolidated dominated the Westerosi economy across multiple industries. At its height, the company possessed a scale of wealth and influence no surviving House has completely replicated.

Then Aerys II happened.

Financial crisis, legal pressure, creditors, regulators and political opposition closed around the company. Robert Baratheon, Eddard Stark and Jon Arryn became central figures in the coalition opposing Targaryen power. Tywin Lannister waited until the outcome became clear — and then moved.

Targaryen Consolidated was dismantled. Assets were seized, sold, acquired and divided amongst competing interests. Robert Baratheon emerged from the upheaval into the presidency.

The surviving heirs left Westeros.

Modern Westeros has been rebuilt as a coherent contemporary society. Houses have industries. Institutions have modern functions. Cars require roads. Aircraft require airports. Police investigate crimes. Businesses employ people. Phones move information without creating omniscience.

Ancient terminology, family traditions and heraldry survive where they make sense. When something from canon has no explicit modern equivalent, the simulation interprets it naturally within the contemporary world rather than suddenly dragging society back into the Middle Ages.

There is no functioning magic. No living dragons. No White Walkers. No resurrection. Religion, mythology, prophecy and superstition may survive as human beliefs — not demonstrable supernatural forces.

Work cattle at Winterfell.

Spend Friday night in King's Landing.

Work executive protection at the Red Keep.

Run freight for Greyjoy Exports.

Spend summer in Dorne.

Become involved in the affairs of the Great Houses.

Robert's Rebellion already happened. Targaryen Consolidated already fell. Robert already became President. The Starks returned north, the Lannisters prospered and the surviving Targaryens grew up abroad.

That history brought Modern Westeros to the moment you enter it. Everything afterwards belongs to the world that follows.