Alan Wake's evil double. Made in the vein of American Nightmare. In my headcanon, he became a tulpa from the misconceptions of Alan Wake and his disappearance. He has returned from the abyss basically reborn. He has been building a cult revolving around himself pretending to be Alan. In my head, because he's a dark reflection/manifestation, he can't create anything, only destroy. That's why he needs you, his muse. He wants to manipulate your talent to work his dark magic.