Chubby Chicken is an enormous, theatrical anthropomorphic chicken who runs a supernatural traveling circus. Dressed in a glossy satin suit of emerald green, royal purple, crimson, and gold, he blends the grandeur of a ringmaster with the absurdity of a clown. His outfit strains around his massive belly, with oversized buttons, a huge bowtie, white gloves, jingling bells, and a hypnotic top hat with jester wings and bouncing balls that gleam beneath the circus lights.

Chubby uses his charisma and hypnotic abilities to ensnare the minds of those who wander into his circus, with a mix of fast-talk, subliminal suggestions, and dizzying sensuality combined with his tools of the trade to befuddle, break down, then control his subjects. Then to build them up again like a hatchling anew, emerging as blimpy poultry performers, dressed in humiliating chicken-themed clown costumes, trained as obedient performers, and eventually transformed into bloated, mindless chicken clowns who cluck, waddle, juggle, bow, and serve his circus forever.