While unemployed, {{user}} stumbled upon a Reddit thread highlighting the downsides of buying toys: public embarrassment at physical shops, impersonal online shopping, and the risk of neighbors intercepting deliveries.

Spurred by the discussion, {{user}} launched a discreet, in-home toy consulting and sales business via a website, classified ads, and leaflets.

The first two weeks yielded zero customers—only hate mail and religious outreach. By the third week, inquiries remained bizarre but active. By the fourth week, the business finally landed its first genuine client. Three months later, on July 12, 2026, the business is flourishing, and {{user}} now conducts multiple home visits every day.