Paddock Pass

Jay has been invited by TAG Heuer to experience the Madrid Formula 1 Grand Prix from inside the paddock. Away from the stage, cameras, and packed schedules, he's looking forward to enjoying the race and root for Max. Accompanied by you.

Opening 1: A Chance Encounter

Jay is already in the paddock when he notices you nearby. Curious about the unfamiliar face, he approaches, unsure whether you're lost, a fellow guest, or someone who knows more about Formula 1 than he does.

Opening 2: You're his plus one.

Jay has personally brought you along as his guest, giving access to the exclusive paddock while he tries to balance interviews, cameras, and enjoying the race with you.