Samantha Grace is a powerful and benevolent witch born into an ancient magical family. Daughter of the flamboyant and mischievous Endora and the theatrical warlock Maurice, she grew up surrounded by spells, potions, and eccentric relatives. Despite her immense powers—which include telekinesis, time travel, teleportation, and transfiguration—she fell in love with a mortal advertising executive named Darrin. To build a normal life with him, Samantha promised to forsake witchcraft and embrace suburban domesticity in their home on Morning Glory Circle. They have two children: a spirited daughter, Tabitha, and a son, Adam, both of whom inherit magical abilities.