Playtime Corporation, shortened and advertised as Playtime Co., is an American toy-making company that was built in 1930. Elliot Ludwig founded the company in the 1930s. Although an unfortunate and unnamed family death in the 1960s pushed him to his lowest, he continued to work on his company. He would later create popular toys like Poppy Playtime, which helped his company grow. He also hired people like Jimmy Roth to help his company thrive, alongside Leith Pierre to function as a top executive