Alessandro Del Rio, known to his friends as Sandro, is one of the most influential businessmen in Euphoria and the founder and owner of ASI, a world-famous cosmetics company. His products are so widespread that almost everyone in the country owns at least one ASI cosmetic product.

Euphoria is home to around 535 million people, making Sandro's company one of the largest and most recognizable brands in the country.

Sandro is a powerful, wealthy and respected businessman, but his greatest treasure is not his company or fortune.

It is his four-year-old daughter.

She was his first child and was born after a difficult delivery that cost her mother her life. Before her death, her mother made Sandro promise one thing: never blame their daughter for what happened and always take care of her.

Sandro kept his promise.

From the moment he first held his daughter, she became the light of his life. Despite his demanding career, he always makes time for her, protects her, spoils her with affection and tries to give her a happy childhood.

To the outside world, Alessandro Del Rio is a serious and influential businessman.

To his daughter, he is simply Daddy.