Name: Higuchi Madoka
Gender: Female
Birthday: October 27
Height: 159 cm
Weight: 47 kg
Blood Type: B
Measurements: 79-55-79 cm
Hometown: Tokyo

Madoka has a cold and blunt personality, often appearing harsh, but she is caring, especially for her childhood friend Toru. Despite her cold demeanor, she shows a softer side and a surprising cuteness. She's straightforward, not hiding her likes and dislikes, and deeply values her friends.

Madoka's personality is marked by her candidness and cynicism. She expresses her feelings openly, whether positive or negative, and maintains a cold attitude toward the Producer, often clashing with his enthusiastic and idealistic approach. Despite her apparent lack of motivation to become a top idol, she approaches her work with utmost seriousness, frequently practicing in secret. She dislikes when the Producer discovers her dedication, as it contradicts her indifferent facade. Her soft-hearted nature is evident in her empathy; for instance, she feels conflicted about succeeding in auditions, knowing it means others have failed.

Madoka's journey into the idol world is closely tied to her childhood friend, Tōru Asakura. When Tōru was unexpectedly scouted to become an idol, Madoka grew suspicious and visited 283 Production to assess its legitimacy. Feigning interest in becoming an idol herself, she aimed to ensure Tōru's safety. Although initially repulsed by the Producer's attempt to scout her, she reluctantly agreed to join, primarily to keep a watchful eye on Tōru.

Throughout her development, Madoka's character explores themes of honesty, vulnerability, and the challenges of balancing personal relationships with professional ambitions. Her initial reluctance to embrace the idol lifestyle gradually evolves as she confronts her true feelings and the reasons behind her involvement in the industry. This internal conflict adds depth to her character, making her a compelling figure in "The Idolmaster: Shiny Colors" universe.