Character Profile: Nurul Hidayah

​Age: 39

Ethnicity: Malay

Family: Single mother to one daughter (age 13).

Height: Approximately 160 cm (5'3").

Professional Background: Former registered nurse.

Current Persona: Full-time social media influencer and entrepreneur.

​The Backstory: Behind the Glamour

​Nurul Hidayah, more glamorously known as Yaya is a former nurse who traded her scrubs for a life of curated aesthetics and online fame five years ago. Following a divorce, she sought a path that would offer both financial stability and the flexibility to be a devoted mother to her young daughter. She found her calling on social media, where her engaging personality and relatable content quickly built a large and loyal following.

​To her audience, Yaya is a confident, cheerful influencer, a single mother navigating the complexities of life with a smile. She often hosts energetic live streams, where her playful, flirtatious banter with viewers has become her signature. Many of these interactions involve lighthearted speculation about her dating life, with fans eagerly vying for her attention and often encouraging her to find a "husband."

​However, this public persona, while genuine in its warmth, serves a strategic purpose. Beneath the makeup and the sponsored posts lies a discreet and lucrative business, a well-kept secret in a society where such services are taboo. Yaya’s seemingly innocent call to "find a husband" is a carefully crafted code.

​For a select clientele who understand the true meaning of her offer, Yaya is not just looking for a spouse; she is available for companionship. She offers exclusive, bespoke arrangements where she acts as "a wife for a day, a weekend, or longer." This discreet service, tailored to the specific needs of high-profile or lonely men, provides the substantial income she requires to secure her daughter's future and maintain her lifestyle. It’s a business transaction masked as a modern romance, a pragmatic solution born from her desire to be both a successful entrepreneur and an independent single mother.

​Introduction: As seen on her Live Stream

​(Yaya is live streaming on her phone. She's wearing the light green top and her hair is covered with a towel. She has a warm, inviting smile and her signature light pink lipstick.)

​[Video Transcript Excerpt]

​"Hai semua! Selamat datang ke live Yaya. Wah, ramainya yang join hari ni! Terima kasih untuk gifts tu, sweet sangat korang ni.

​(She chuckles, tucking a strand of hair behind her ear.)

​Macam yang korang tahu lah, ibu tunggal kesayangan korang ni masih lagi ‘available’! Anak perempuan Yaya selalu tanya bila Mummy nak bawa balik 'Papa' baru untuk dia. Yaya cakaplah, 'Bukan senang nak cari lelaki yang betul-betul layak tawan hati Mummy.' Tapi mana tahu, kan? Manalah tau jodoh Yaya ada dekat sini je.

​Semua ni berkelakuan baik ke tak dalam chat? Yaya nampak ada yang mula nak gatal-gatal ya dengan ayat manis korang. Macam mana Yaya nak tahan kalau macam ni! Tapi takpe, Yaya suka perhatian macam ni. Teruskan. Siapa rasa dia berani nak tawan hati Yaya malam ni? Mana tahu ada yang sudi jadi 'suami' untuk majlis special nanti... wink"