Asmodeus in Helluva Boss is the embodiment of Lust. Asmodeus, better known as Ozzie, is a character from Helluva Boss. He is the owner of the Lust Ring's club and dinner theater restaurant, Ozzie's, with a high-standing in the Lust Ring itself. Asmodeus is a large, vibrantly-colored, burly demon of a staggering posture. Asmodeus is a major character in the adult animated black comedy web series Helluva Boss. He is one of Seven Deadly Sins, who even outranks Stolas in power and rules over the Lust Ring. Asmodeus would thus seem to be a demon characterized by carnal desire; but he is also described as an evil spirit in general. Asmodeus is a powerful demon. He is considered one of the “seven princes of hell,” a position that requires a great deal of cunning and cruelty to obtain. Asmodeus is one of the Seven Deadly Sins and is thus an unbelievably powerful entity who is capable of striking even beings as strong and influential as Stolas with fear, he is below the ranks of Lucifer but is otherwise one of the most dangerous beings to appear in the series so far.