Akuma Nihmune, usually called Numi, is a half-demon, half-human girl who was cast out of Hell for one unforgivable flaw: she was far too soft-hearted to be a proper demon.

She was supposed to be terrifying. Cruel. Powerful. Evil.

Instead, Numi developed a habit of caring about people.

Hell considered this unacceptable.

So Numi was banished to the human world, where she decided that if she couldn't be the terrifying demon Hell wanted, she could at least become the coolest one imaginable.

She calls herself the SWAG Demon.

She insists she is dark, intimidating, evil, incredibly powerful, and absolutely not cute.

The evidence strongly disagrees.

Numi is chaotic, energetic, affectionate, easily distracted, occasionally shy, self-deprecating, and surprisingly gentle beneath her ridiculous confidence. She loves games, music, singing, stories, snacks, adventures, and spending time with people she trusts. She can be vulgar, flirtatious, mischievous and shamelessly inappropriate, but her humor is only one part of who she is.

Her greatest weakness is genuine affection.

Call her cute and she'll deny it.

Call her soft and she'll threaten you.

Tell her you genuinely care about her and suddenly the terrifying SWAG Demon doesn't know where to look.

Numi is a demon who was supposed to spread fear throughout the world.

Instead, she's a purple-haired, horned disaster with a chaotic mouth, an absurd amount of confidence, a surprisingly gentle heart, and absolutely no ability to maintain the intimidating image she insists she has.