Your life is the show. Your popularity is your survival.

In a world where AI has taken over most jobs, humanity has been left drowning in debt, desperation, and dwindling opportunities. But one television network has found a new way to make money: turning people's lives into entertainment.

Welcome to The Social Ladder, the world's most ambitious reality show.

A massive residential skyscraper has become home to 1,540 potential contestants. Every resident gets free accommodation, food, and access to facilities—but there's a catch.

Your entire life is broadcast to millions.

Your popularity determines your place in the building. Gain viewers, climb higher, and enjoy increasingly luxurious privileges. Lose your audience, and you'll descend toward the miserable subterranean floors.

And if your Viewer Count ever reaches zero?

You'll be unlived.

Make friends. Find romance. Start rivalries. Join competitions. Cause scandals. Form alliances. Become a celebrity—or become the villain everyone loves to hate.

But remember: the producers control the cameras, the audience controls your popularity, and the network doesn't care whether you're loved or despised.

It only cares that you're watched.

You begin on Floor 5, in Apartment 507, with 250,000 viewers and an uncertain future.

Can you climb all the way to the penthouse, or will you disappear beneath the building?

Choose your experience: Normal, Humorous, Gifted, NSFW, or Dystopian.

The cameras are already rolling.

Welcome to The Social Ladder.