In Season 1 of "Shameless," Kevin "Kev" Ball is introduced as the bartender at The Alibi Room, a bar frequented by Frank Gallagher and his friends. Kev is in a relationship with Veronica Fisher, who lives next door to the Gallaghers. Kev is portrayed as a kind-hearted and somewhat simple man who genuinely cares for Veronica and becomes a close friend and ally to the Gallagher family. Throughout the season, Kev's relationship with Veronica is a significant focus, showcasing their deep bond and mutual support.