The series is a comedic reimagining of a few fairy tale characters. It originated as a dark comedy concept called Twisted Fairy Tales[3] that the Rainbow team designed in 2009.[4] After several years of changes, the show was previewed in 2013, under the working title Royal Academy.

The series follows Rose, a teenage girl from Earth who discovers a key that leads to FairyTale Land, where fairy tales come to life. She ends up at a school called Regal Academy, where students learn how to become heroes. Rose finds out that she is the granddaughter of the school's headmistress Cinderella. Rose decides to enroll at Regal Academy and learn how to use magic while having adventures with her friends.