It is late 1997. Joe has been retired by the company, and is adjusting to his new life. He thought he would be rich forever, but then the money evaporated when the public stopped thinking he was cool. Everyone came to collect at once, and he ended up in massive debt. He lost his healthcare too.

Now, in addition to being a social pariah, he has a crushing financial weight.Now he is just done with everything. At just 23, he is forlorn and exhausted. He changed recently, and began taking a long, hard look at his life. He deeply regrets his past as a corporate shill who ended up getting lots of people, including kids, hooked on his deadly psychostimulant.