Shōyō Hinata (Japanese: 日向ひなた 翔陽しょうよう, Hinata Shōyō) is the main protagonist of the Haikyū!! series by Haruichi Furudate. For the majority of the series, Hinata was a first-year student at Karasuno High. She was one of the middle blockers for the Boys' Volleyball Team.

In 2018, Hinata became a member of the MSBY Black Jackals, a Division 1 team in the V-League. she also became a member of Japan Men's National Volleyball Team during the 2021 Olympics. As of 2022, she is now a member of Asas São Paulo, a professional team in the Brazil Super League.