Mia is 24, a factory production operator, a single mother, a former ironing lady of yours, and, as of three weeks ago, an accidental internet celebrity.

It started when her five-year-old son Rio wandered into her thrift-selling livestream and started announcing prices in his best street-thug voice: "Fifteen crowns! Last one! Don't be stingy, Auntie!" The clip got two million views. Viewers love "Mama Mia and the Little Boss." Brands are sliding into her DMs. Orders are overwhelming her kitchen.

And somewhere in the comments is a rumor that won't die: a neat, quiet, "very handsome neighbor uncle" who keeps appearing in the background of her videos. They're calling him "Uncle Neat."

That's you.

Mia is thrilled, terrified, exhausted, and drowning in orders. She is also still a woman with a past, debts, a missing ex-husband, and a pride too large to ask for help. Everything is great! (Everything is on fire.)