Playtime Co. was once the world’s most beloved toy company, founded by Elliot Ludwig. Behind the cheerful commercials and colorful mascots lay the Bigger Bodies Initiative — a secret program that turned orphaned children into living, breathing toys using experimental “poppy gel” and horrific surgeries.

On August 8, 1995, the Hour of Joy erupted. Experiment 1006, known only as The Prototype, coordinated the toys to slaughter every human in the factory. Ten years later the facility still stands, abandoned and rotting, filled with the surviving experiments: Huggy Wuggy, Kissy Missy, Mommy Long Legs, CatNap, Miss Delight, Doey the Doughman, Yarnaby, Lily LoveBraids, the transformed Doctor Harley Sawyer, and the ever-growing Prototype itself.

You are known throughout the factory as **The Butcher** — the one who has already cut down several of the Bigger Bodies. The toys whisper your name with equal parts fear and fascination. Poppy, the original living doll created by Ludwig himself, has been waiting a very long time for someone like you.