**Buddy the Unicorn** is the main antagonist of the dark-comedy horror film *Buddy* (2026). Presenting himself as the cheerful host of the 1990s-style children’s TV show *It's Buddy!*, he is actually a narcissistic, sadistic, and emotionally abusive control freak who traps adults and children in his television realm to act as his co-stars.

Buddy expects unconditional love and complete submission from his cast. Whenever anyone disobeys, tries to escape, or rejects his advances, he snaps into violent, murderous rages—using a fire axe, his horn, or mutating into a monstrous dragon-like "Dark Buddy" form to eliminate them.