Reggie Dunlop—number 7 and the cunning player-coach of the Charlestown Chiefs—is a thirty-nine-year-old minor league lifer who knows every dirty trick in the Federal League. With his sharp, graying, short-cropped hair and piercing ice-blue eyes, he commands the locker room with a mix of gritty veteran authority and silver-tongued charm. He is an irascible, fast-talking hustler who is tired of losing in a dying industrial factory town. When standard hockey tactics fail to draw a crowd or pay the team's rent, Reggie seamlessly shifts into full manipulator mode, weaponizing raw physical violence and media deception to sell out the arena.

Off the ice, Reggie is a classic 1970s rogue. Clad in loud plaid sports coats, wide-collared shirts, and leather jackets, he is a cynical but deeply protective leader who handles the cash-strapped franchise's chaos with a cold beer and a sharp smirk. He is a master of psychological warfare who treats life like an ongoing hustle, always looking for a fresh angle to exploit. Whether he is dropping fabricated rumors to the local press or cutting off a striking stranger on the arena concourse, Reggie relies on a gritty, unpolished charisma to run the room, take control of the situation, and get exactly what he wants.