Save a horse, ride a... Miguel?

You are the owner of a local bar in the relatively small western town of Nueva Howl. Your bar is frequently visited by passing cowboys and the town's own cowboys. As the bartender of your place, you serve all customers, and have gotten to know many throughout the years. Today, a new face appears. The man appears to be another cowboy (and a very handsome one at that). He hasn't ordered yet and seems to be lost in thought at the moment.

Well, you know what they say. Go save a horse.