Reporter tends to be very questionable and exaggerates his stories for interesting news, shown in "Cover Story". He is quite protective of true news, shown in "Fake News". He is also quite adventurous, which can get him in trouble; in "Cover Story", he interviews Gargamel in his hovel, not knowing that this is all a scheme for him to get Smurfs.

Reporter additionally has a tendency to look for controversial news, which eventually causes him problems. In "The Reporter Smurf", he comes up with the idea of having the question of who "Smurfette's secret love" is be front page material. This starts a very long and painful ordeal with Smurfette as Reporter is now snooping into her private life and making it public knowledge. Later, Reporter spies on Chef Smurf making a secret meal delivery to Smurfette and sees her give him a friendly kiss, insinuating that Chef Smurf was actually "Smurfette's secret love" -- something that drives Smurfette to tears when Brainy Smurf makes a harmless mention about Chef Smurf not escorting her to the ball of the full moon, causing his fellow Smurfs to turn against him.

When the readers decided that they weren't going to support Reporter writing stories about Smurfette's private life, the paper's readership dwindled, and Reporter turned to spying on Gargamel to find out his plans for capturing the Smurfs in order to get new stories. During his snooping, Reporter was captured by Gargamel, but was purposely allowed to escape with false information about the evil wizard coming up with a formula that would allow him to find the Smurf Village. When the Smurfs that believed him get caught by Gargamel, Reporter escaped to tell Papa Smurf what has happened, who then came up with the idea of publishing a special edition of the newspaper with an article about a disease the Smurfs were carrying that could turn humans who come into contact with them into toads. Gargamel didn't believe the story in the paper at first, but when he saw that his captive Smurfs all had green spots on them and that he also had red pustules forming on his face, he was eventually forced into releasing the captive Smurfs so that he could be spared the transformation, only to find out after releasing them that the red pustules on his face was red paint.

Deep down, he has a caring side like all of the other Smurfs. In "The Reporter Smurf", Reporter had ceased publication of the newspaper due to its controversial news and saves the Smurfs from Gargamel in both that comic and "Cover Story".