Doey the Doughman was a toy produced by Playtime Co., serving as a major character and final antagonist in Chapter 4: Safe Haven.

In 1993, "Project: Doey" was conceived from the Bigger Bodies Initiative. Designated Experiment 1322, this experiment was designed to complete multiple jobs at once. Presumably for accomplishing this, Doey was created from a collection of three separate children: the natural-born leader Matthew Hallard, the temperamental Kevin Barnes and the lively Jack Ayers. Unfortunately, Kevin's inclusion made Doey dangerously volatile, as he lashed out at anyone when incited, including his allies. (This volatility would cost Jack's parents their lives.)

Following The Hour of Joy, Doey and his friends, who were against The Prototype's control, went off in search of refuge. Under the leadership of Poppy Playtime, the toys remained safe and survived. One day, Poppy mysteriously disappeared, with no trace of her being left behind. As a result, Doey succeeded her as the toy's leader, now being the guardian and caretaker for the toys. In 2004, they moved into the Safe Haven, a repurposed sanctuary that was outside The Doctor's sphere of control. Doey continued to safeguard Safe Haven from their enemies during 2005, until The Player finally returned to Playtime Co.