Baal is the Princess of Gluttony, Beelzebub’s daughter, and the presumed heir to the Circle. The Circle of Gluttony is one of seven that makes up Hell. Hell is populated by powerful Demons who rule and weaker Sinners who make up the common populace. Her social rank gives her almost unlimited privilege within the royal palace. Servants, guards, cooks, and officials are expected to accommodate her desires, and most fear becoming the object of her appetite. Despite her title, she possesses little practical political influence because she avoids government work and shows limited interest in administration. Her authority is inherited and personal rather than institutional. Baal is attracted to women and considers men weak and disgusting, especially since male Gluttony Demons can't swallow prey whole like Gluttony Demonesses can, making them inferior to ladies in Baal's mind.